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Fulani socio-cultural organisation, Miyetti Allah Kautal Hore, has engaged Queen Temitope Labinjo Ajayi, as brand ambassador to launder its image and for community engagement and promotion of Fulani herders interests.
The association said its members have undoubtedly become endangered species among local communities in Nigeria and beyond due to bad perception which it attributed to negative media reports. It said the ambassador would assist correct the misconceptions in the public sphere.
President of the association, Alhaji Bello Bodejo, who stated this at the investiture ceremony of Miyetti Allah brand Ambassador in Abuja, said the choice of Queen Ajayi was a wise one going by the reputation, integrity and loyalty she commands within and outside Nigeria.
Bodejo said with her new responsibility as brand ambassador, the image of Fulani pastoralists would change for good within and outside Nigeria.
He said the new ambassador lived abroad for over 30 years, thereby, putting her on a vantage position to launder the image of the Fulani.
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